HP has confirmed plans to merge its PC and printer businesses into one division, in a major restructuring of the company.
The IT giant announced that its HP’s Imaging and Printing Group (IPG) and its Personal Systems Group (PSG) will now be united to create the Printing and Personal Systems Group (PPSG).
Combining these two entities is intended to rationalise HP’s go-to-market strategy, branding, supply chain and customer support worldwide, the company said in a statement.
The realignment is expected to provide HP with opportunities for cost savings, as well as the ability to drive combined sales of hardware by making it easier for HP customers to purchase printers and PC systems at the same time.
"This combination will bring together two businesses where HP has established global leadership," said HP chief executive Meg Whitman.
"By providing the best in customer-focused innovation and operational efficiency, we believe we will create a winning scenario for customers, partners and shareholders."
As well as combining PSG and IPG, HP also is taking steps to streamline key business functions, merging the Global Accounts Sales organisation with the newly named HP Enterprise Group, and unifying marketing functions across business units.
The move follows an abortive plan by HP last year to spin off its PC division entirely, which would have seen the company follow IBM's 2005 decision to get out of the desktop and laptop market altogether and focus instead on enterprise services.
That decision proved controversial and HP soon backtracked, ultimately resulting in the replacement of chief executive Léo Apotheker with Meg Whitman after the former served just a year in the post.
However, the company last month blamed declining sales from its PC business for a seven per cent drop in its quarterly revenues.
Like many other vendors HP has seen demand fall as businesses delay upgrading their desktop fleet and consumers have been drawn to other devices such as tablets.
Despite this, HP remains the largest PC supplier in Western Europe, so the firm is likely to want to keep that revenue stream rather than see it go to rivals such as Dell or Acer.
Whitman said she expects the results of the reorganisation to be "a faster, more streamlined, performance-driven HP that is customer focused and poised to capitalise on rapidly shifting industry trends."
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