V3 is at SES New York this week and reported live from the Google keynote on Tuesday 20 March at 1pm GMT/9am EST.
During the keynote, Avinash Kaushik, Google analytics evangelist, told digital marketers to strive to understand what they are doing - and attribute value to those marketing activities.
Kaushik also discussed how Google Analytics now includes tools designed to help marketers identify the value of traffic coming from social sites and measure how they lead to conversions.
Facebook and CVs. What could possibly go wrong?
OnePlus volte face will also enable users to opt-out of company's device data collection practice
Dorsey promises "more aggressive stance" on rules and enforcement
A team of US researchers have confirmed that an exploit can hack into any WPA-2 wireless network, but details are slim