V3 is at SES New York this week and reported live from the Google keynote on Tuesday 20 March at 1pm GMT/9am EST.
During the keynote, Avinash Kaushik, Google analytics evangelist, told digital marketers to strive to understand what they are doing - and attribute value to those marketing activities.
Kaushik also discussed how Google Analytics now includes tools designed to help marketers identify the value of traffic coming from social sites and measure how they lead to conversions.
HomePod delay means Apple will miss Christmas sales
Reports of Toshiba PC sale plans come after it sold its TV manufacturing unit to Hisense
IoT Accelerator programme intended to stimulate tech investment in Wales
Vote follows claims of Russian interference, even though Clinton out-spent Trump 2-to-1