Google has gone ahead with the controversial changes to its privacy policies despite protests from consumers groups, regulators and politicians concerned the changes do not conform to data protection rules.
The firm first announced it would be making the changes in January and said it would help bring all data gathered on users from its different platforms, such as YouTube, Gmail and Blogger, into a single system, which it said will allow it to improve its services.
"Our privacy policies have always allowed us to combine information from different products with your account - effectively using your data to provide you with a better service," Google's director of privacy, product and engineering, Alma Whitten, said in a blog post confirming the changes have been implemented.
Whitten acknowledged, though, that there has been "chatter and confusion" around the changes, and as such sought to reassure users that despite the changes, the firm's privacy controls have not changed.
"The new policy doesn't change any existing privacy settings or how any personal information is shared outside of Google. We aren't collecting any new or additional information about users," she added.
"We won't be selling your personal data. And we will continue to employ industry-leading security to keep your information safe."
Despite this, Google's decision to push through with the changes comes just two days after French data protection regulators, leading the pan-European Article 29 Working Party's investigation on the proposals, declared them illegal and asked the company to postpones the changes.
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