BARCELONA: Microsoft is confident the launch of its highly-anticipated Windows 8 platform will help drive sales of Windows Phone devices by making consumers more comfortable with the Metro interface.
Speaking to V3 at Mobile World Congress the firm's senior product manager for Windows Phone, Larry Lieberman, said while Microsoft was aware sales of the platform are still low, this will change in the future.
"The sales of Windows Phone could also be higher, but you have to remember it is a new platform. It is not a small investment from Microsoft, we believe that mobile phones are the future of computing so we are focused on bringing affordable technology to the masses," he said.
"The release of Windows 8 will help to drive sales of the Windows Phone platform as the Metro interface becomes common place on the desktop and we drive integration between the platforms," he said.
The comments were later echoed by the chief executives of HTC and Nokia who both said they believe the Windows Phone platform can compete directly with Apple's iOS devices and the Android.
Nokia chief Stephen Elop used his speaking slot at MWC to reiterate his mantra that there is an opportunity for a "third ecosystem" in the market.
"Our number one focus is to compete with Android. If a [Windows] device goes into someone's hand and they use it for a few minutes, they love it. We want to establish beachheads country by country for Window Phone and focus on retail shops and sales representives," he said.
However, the Nokia chief was forced to defend the its flagship Windows handset, the Lumia range's paltry sales figures to date, which has shipped just one million handsets compared to rivals as Samsung Galaxy S II, where 20 million have been sold.
"We released sales figures during the early weeks of the launch process and we're seeing steady growth day-by-day, week-by-week," Elop said during the Q&A session.
"You are comparing apples with oranges. The expectation for the Samsung Galaxy S II was different as it was released in an established ecosystem (Android). The Lumia range had to start from scratch with Windows Phone."
Meanwhile, Peter Chou, the chief executive of HTC, which also develops Windows Phone devices, said although market share of the platform is low at this time, the customer satisfaction rate is very high.
"The new Windows is positive. Although it will not be like Microsoft's PC market share, Windows Phone will be a strong ecosystem" he said.
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