UK collaboration start-up Huddle has announced a Dropbox-like product for the enterprise boasting "intelligent sync" features.
The Huddle Sync platform will carry an "intelligent file synchronisation tool", which will allow users to access documents across a range of devices and desktops.
"We've been working on this product for over a year. It's pretty complex stuff in terms of development," Huddle chief executive Alastair Mitchell told V3.
Mitchell said an enterprise syncing service is much more difficult to develop than consumer file syncing services, such as Dropbox and YouSendIt, because there could be 100 business users working on a single document.
Mitchell also suggested enterprises demand more security than consumers.
"We encrypt all the information that's synced, and we can easily wipe sensitive information off devices if they go astray," he said.
However, the start-up founder is most excited by the algorithms his research and development team had created.
"These algorithms figure out what information should be seen and push it to a device. This is how [UK search firm] Autonomy got so ahead of its market by creating clever algorithms," said Mitchell.
"If we can now recommend the content people will access, we may soon be able to recommend particular contacts people should work with on documents."
The Huddle Sync platform, which at the moment only syncs to iOS devices, is available today as a private beta, and analysts were effusive about the impact Huddle is having in the market.
"Huddle has really had an impact on the way people collaborate, and has now certainly launched a Dropbox with a difference," Ovum analyst Richard Edwards told V3.
Edwards said the "enterprise Dropbox" market has taken off, with a large number of firms trying to get a slice of the pie. As V3 recently reported, both Dropbox and RES Software have launched enterprise sync services.
Edwards claimed Huddle was a step ahead of all the other players on the market at the moment.
"Huddle has really thought about the business point of view and has taken syncing one step further," said Edwards. "The new platform realises the devices we carry only have a limited amount of storage and so the systems make intelligent decisions on what we need."
"Huddle Sync will probably not always get the intelligent syncing right, but it will rely on users correcting syncing mistakes and informing the product of their lifestyles."
"We are now moving away from where the game is today. The next step from blanket synchronisation is intelligent synchronisation at the application and file level."
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