Apple retained its lead in the tablet market in 2011, claiming roughly two-thirds of all tablet sales.
According to research firm IHS, the iPad accounted for roughly 62 per cent of all tablet sales in the year. Samsung placed a distant second on the list with a nine per cent share, while Amazon's Kindle platform accounted for six per cent of tablet sales.
Sales of Apple products were so strong that the company is now competing with itself in the market. A fourth-quarter drop in iPad sales was attributed to the release of Apple's iPhone 4S handset.
"The primary alternative was not the Kindle Fire, which debuted to solid sales in the fourth quarter, but Apple’s own iPhone 4S smartphone," explained IHS senior manager of tablet and monitor research, Rhoda Alexander.
"The rollout of the iPhone 4S in October generated intense competition for Apple purchasers' disposable income, doing more to limit iPad shipment growth than competition from the Kindle Fire and other media tablets."
Apple's continued dominance comes in spite of heightened efforts from competitors to bring new models to the market. IHS said that while models such as the Kindle Fire were able to gain share in the fourth quarter of the year, cost-cutting measures ate into potential profits.
"The surge in non-iPad shipments in the fourth quarter was achieved at considerable financial cost, with sharp price reductions across most of the competing Android tablets and actual product giveaways from a number of vendors as part of promotional efforts for other electronic product," said Alexander.
The analyst noted that Amazon in particular was taking a gamble with its aggressive pricing. Alexander said that Amazon's best hope for the long term is for tablet sales to help boost the company's larger online retail platform.
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