Analyst believe that the potential acquisition deal between Micron and Elpida could have profound consequences for the entire semiconductor market.
Micron is believed to be in talks to acquire the embattled Elpida, which is struggling to meet its financial obligations. The Japanese firm is reportedly seeking government assistance to pay back loan and bond costs.
Should Micron acquire Elpida, the memory market would see a significant shake-up. IHS analyst Mike Howard suggested that a combined Micron and Elpida would claim as much as 28 per cent of the market, second only to Samsung.
"Overall, a Micron/Elpida merger would present Samsung with its most powerful rival yet," Howard said.
"Samsung is usually 10 percentage points ahead of its next competitor, but the merger would trim it's formidable market share lead by half, to five percentage points."
Howard believes that the deal could not only help Elpida climb out of its financial hole, but also expand the company's prospects in the market by opening up some of Micron's own customer reach.
Likewise the analyst sees Micron expanding its footprint in the market by tying up with Elpida's mobile hardware operations.
A deal would mark the first significant move from Micron following the appointment of Mark Durcan as chief executive. The company's long-time CEO Steve Appleton was killed earlier this month when his plane crashed near Boise, Idaho.
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