Microsoft is uniquely poised to take advantage of current trends in the enterprise cloud computing market, say analysts.
Research firm Directions on Microsoft believes that the company's ability to cover both the public and private cloud sectors will appeal to companies who are unsure about making a wholesale move to public cloud platforms.
A recent survey of IT administrators found that many companies continue to harbour doubts over the security and reliability of public cloud platforms. The study found that in many cases, cloud initiatives are being carried out as experiments rather than as strategic transitions.
With so many enterprises unsure about making the move, Microsoft's services could provide the perfect bridge.
Directions on Microsoft analyst Rob Helm told V3 that between Office 365, Windows Azure and Windows Server, the company could cover both sides of the cloud market.
"Microsoft has the advantage in that it already has a huge presence inside the enterprise," Helm explained.
"Microsoft more than any other vendor has the ability to unify the public cloud platform with Azure and the private cloud with Windows Server."
The company could face stiff competition, however. Helm noted that rival vendors such VMware should continue to be a strong private cloud presence.
Should Microsoft close the gap on its competitors, however, the company could eventually offer a merged public and private cloud platform which would appeal to customers.
"The ability to move between a public and private cloud is important as a safety feature," Helm said.
"You have more willingness to take a risk on a public cloud platform knowing you could move back if necessary."
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