LAS VEGAS: HP has taken the fight to its rivals today at its Global Partner Conference in Las Vegas, outlining its strength in the networking space over rival Cisco, and promoting the huge opportunity the firm sees with the acquisition of storage vendor 3Par.
David Donatelli, executive vice president and general manager for HP Enterprise Servers, Storage, Networking (ESSN) and Technology Services (TS), picked out various Cisco products that HP out-competes on, especially focusing on the Cisco Catalyst 6509 switch.
The HP 10500 switch offers 75 per cent lower latency, 165 per cent higher performance and 130 per cent higher 10GbE density than the rival Cisco model, according to Donatelli.
In an effort to enthuse the partners gathered in Vegas, he threw in the fact that 90 per cent of networking products sold by HP last year were via the channel, and that channel partners can get up to a 40 per cent margin when reselling HP networking kit.
In the groups Donatelli manages, 60 per cent of ESSN and TS revenue is channel-based. He added that there has been 1.3 times faster growth in this resale market compared to the overall division.
Donatelli also revealed why HP is right to be so focused on beating Cisco, as the only two firms with double digit market share in the networking market.
On the storage side, HP has broader competition from firms such as EMC and Dell, but has big plans for this area. Donatelli believes the 3Par acquisition back in 2010 will be HP’s saving grace here, with products that are tailored for both mid-size and large firms.
“There’s 89 per cent of the market we do not yet have, and that’s the part we want to get,” Donatelli said.
As is obligatory with any current IT industry event, Donatelli also managed to fit cloud computing into his keynote with the message: “No one does cloud better than HP”. However, details and facts to back up this statement were scarce.
What Donatelli did tell the audience was that HP is great at cloud bursting.
“For someone running a private cloud, when they get busy they might want to burst out and temporarily use someone else’s space,” Donatelli explained, adding that vendors can select from a number of public cloud services from HP in these instances.
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