Cloud computing and big data platforms are the main technologies EMC is focusing its future growth around, at the expense of mobile and social offerings.
EMC chief operating officer Pat Gelsinger told V3 that even though it had latched on to the social trend a couple of years ago in a big way, the firm has since changed direction and will focus on becoming a major cloud computing provider.
"We had a tough few years so we decided to align our business to the cloud and big data," said Gelsinger, when questioned by V3.
"Social and mobile are clearly consumer-driven trends and we weren't given consumer DNA, EMC will be uniquely focused on the cloud and big data and this is the strategic area for us going forward."
A couple of years ago, a large amount of focus at EMC's world customer events was the social strategy the company had carved out for its Documentum division, with the release of CentreStage Essentials.
The agenda was to provide customers with an extended enterprise collaboration platform, and potentially integrate with external social networks, although this now plan now appears to have been short lived.
"It's not that Documentum won't participate in the social side but we are just not Facebook," said Gelsinger.
"It's like an important part of RSA's strategy is to support mobiles but it's not EMC's core focus."
"Documentum development will instead be concentrated on big data enabled apps, like an insurance app. Basically Documentum will do a lot of our big data thrust."
Gelsinger was speaking at EMC's Data Science Summit in London, an event that attracted many leading data scientists from across the globe.
He said that EMC's big data strategy would continue to revolve around the Greenplum portfolio, as well as the partnerships with business intelligence firm SAS.
"We will be making an announcement soon with regards to a SAS appliance," said Gelsinger.
SAS will integrate with Chorus, which is EMC's Greenplum analytic platform, that allows users to import data from many different repositories inside an organisation.
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