AMSTERDAM: Research in Motion (RIM) took to the stage at its Developer Conference Europe to talk up its platform against rivals Apple and Android, and try to disprove what it called myths about the firm.
In what was essentially a sales pitch to the 2,000-odd developers attending the event in Amsterdam, RIM went about attacking those 'myths'. Alec Saunders, VP of developers, spent some of his keynote speech setting things straight.
"I think it's really important to talk about the opportunity that's available on Blackberry because I've heard, since I started, so many reasons from so many sources to not target RIM and frankly they're all myths, urban myths," Saunders said.
The first myth he claimed to have busted was that the Blackberry market is shrinking. He said this is one he hears all the time but pointed out there are 75 million active Blackberry subscribers, 20 million more than last year, showing good growth.
Moving on he denied that Blackberry owners do not use apps. App World has six million downloads per day and has logged two billion in all, mostly from Europe, Saunders said.
"Research to Guidance, an analyst firm, said in Q2 of 2011 that App World generates 43 per cent more daily downloads, per app, than Apple's App Store," he added.
Using more up-to-date statistics, he advised that developers should target the Playbook because its users download three times more apps than Blackberry users.
Lastly, he challenged the 'myth' that Blackberry developers do not make money. Saunders said that App World has more paid downloads than the Android Market per month, making it the second highest revenue-generating app market in the world behind Apple's App Store.
He also claimed that App World apps generate 40 per cent more revenue than Android apps.
RIM's strategy has been "hard to understand" in the past, Saunders admitted, and he apologised for that.
However, he said that this is not true of the upcoming Blackberry 10 operating system because it has a simple strategy. He said it was the best of Blackberry 7 and QNX, with cloud services and a choice of industry standard programming languages such as C, C++ and HTML5, a mix that some might point out is still fairly complex. µ
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