AMSTERDAM: Research in Motion (RIM's) new chief executive, Thorsten Heins, kicked off the firm's developer conference in Amsterdam Monday by claiming its upcoming operating system would help the PlayBook establish a foothold in the white-hot tablet market.
"We are ready to compete, make no mistake," said Heins.
"Upgrades to PlayBook 2.0 and our vision for Blackberry 10 reflect our commitment to get it right."
Playbook OS 2.0 is due to be released this month.
Heins said that RIM has made strategic long-term decisions to secure future success in smartphones and mobile computing, although he did not elaborate further.
He also underlined the importance RIM places on its developer community.
"Developers are critical to our long term success" he said.
Heins added that RIM has funding to give away more than 25,000 PlayBooks to its developer community.
Heins took over from Jim Balsillie and Mike Lazaridis last month. His speech at RIM's Devcon Europe marked his first major public appearance since taking the helm.
Heins also said that devices running RIM's Blackberry 10 OS will appear "later this year" and will be used in the home and in cars as well as in smartphones.
Under Heins' leadership, RIM is set to target the one billion mobile users who have yet to upgrade to a smartphone, specifically in Europe, the Middle East and Asia.
He pointed out that the BlackBerry is the number one smartphone in many countries, including the Netherlands, Spain (pre-paid), UK (pre-paid), South Africa, Kuwait and Saudi Arabia.
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