Virgin Media has been singing its own praises today with news that its 100Mbit/s broadband service is now available to over 10 million homes in the UK.
Virgin has today switched on access to the super-speed internet service for customers in cabled areas of Bromley, Dundee, Norton Hawkfield in Somerset and Staverton in Gloucestershire.
The telecoms firm said that its 100Mbit/s rollout schedule would now be complete this spring, ahead of the expected date of mid-2012.
But not content to rest with 100Mbit/s, Virgin is also promising speeds of 120Mbit/s by the summer, as part of a plan to boost the connections of four million households over the next 18 months.
Customers on Virgin's 10, 20, 30 and 50Mbit/s services will benefit from speeds at least twice as fast their current connection, according to the firm, with 100Mbit/s customers due an increase to 120Mbit/s from the summer.
However, as always with broadband connections, these speeds are theoretical and dependent on factors such as latency.
Virgin was forced to issue an apology in January after a marketing mix-up over its broadband packages.
The firm contacted customers with the exciting news they would be getting a speed boost from 'up to 100Mbit/s' to 'up to 120Mbit/s' for the same price as its 50Mbit/s Broadband XXL service.
The message was only supposed to go to 100Mbit/s customers but instead got emailed out widely to customers on much lower - and cheaper - connections.
The Virgin news comes hot on the heels of a super-speed announcement from BT late last week.
The telecoms firm said it was prepared to extend fibre optic connections direct to customer premises in areas where fibre is available, a move that could enable internet access speeds of up to 300Mbit/s and is expected to appeal to small-to-midsize companies.
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