AMD is shifting strategy to focus on bringing products to market faster in future, as it plans to deliver its first APU designed for tablet devices and hopes to build developer support for its Fusion architecture.
At its annual Financial Analyst Day event, AMD outlined its future roadmaps for 2012 and 2013, which will see new APU products across the board for mobile platforms including tablets, plus new four-to-eight core FX chips for desktop systems.
AMD chief executive Rory Read said the company's strategy will be to capitalise on the convergence of technologies and devices, plus trends such as consumerisation of technology.
"Our new strategy will help AMD embrace the shifts occurring in the industry, marrying market needs with innovative technologies," he said.
Starting in 2013, AMD said it will move its APUs to a system on a chip (SoC) design, incorporating the Fusion Controller Hub (chipset) functions as well as the CPU and GPU on a single chip.
This approach will speed time-to-market, according to AMD, and enable the development of more tailored customer solutions, with the SoC strategy allowing the company to adopt a modular approach to processor design that can re-use functional blocks.
The first APU chips based on this new SoC approach will be codenamed Kabini and Temash, and will also debut a new CPU core called 'Jaguar', which is the follow-on to the 'Bobcat' core design.
2013 will also see the first teraflop APU, AMD said. Codenamed Kaveri, this will be based on another new CPU core called 'Steamroller', which succeeds 'Piledriver', itself an update of the Bulldozer core.
As far as 2012 goes, AMD will introduce its first APU aimed at Windows tablets, in the shape of the Z-Series 'Hondo' processor, based on one or two Bobcat CPU cores and boasting a low-power operation of just 4.5W, the firm said.
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