VIENNA: HP has unveiled a social media monitoring tool designed to help businesses manage the flow of online conversations concerning their brand in an effort to stay on top of the increasing amount of online data.
The HP Social Intelligence Solution allows companies to keep track of their brand on sites like Facebook and Twitter, and to spot queries or deal with criticism by noting the sentiment of messages and the context in which they are posted.
Srini Koushik, worldwide application development executive at HP, explained that using social data for everything from monitoring brand reputation to deriving insights into customer behaviour is of huge potential benefit to businesses.
"Organisations should not ignore social media. They need to embrace it. The businesses that are winning are the ones that are using analytics to know what they should be doing based on social data," he said.
"Business intelligence has usually been based on unstructured data but, as 85 per cent of all data is now unstructured, firms have to start dealing with this information."
Koushik added that the acquisition of Autonomy will be a huge boost to HP in this area by allowing the company to add its capabilities to future products to handle this growth of unstructured data.
"Autonomy is a godsend for us as it's the best on the market for dealing with unstructured data such as emails, texts and videos, and the need to deal with this sort of data is only going to increase," he added.
As part of this offering, HP also announced a series of workshops offering more understanding and insight into how best to use social media.
This includes establishing processes and governance on the use of data from social sites, and drawing up a proof of concept about how data can be captured and used to get executives onboard with the use of social monitoring tools.
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