VIENNA: HP has launched the Idol 10 platform designed to help companies manage and analyse huge amounts of unstructured data, using technology acquired in the vendor's recent $10bn purchase of Autonomy.
HP explained that Idol 10 manages structured data in databases, along with unstructured data in the form of emails, texts, video and social media information, which now accounts for 85 per cent of all data.
The platform combines technology from Autonomy to manage the unstructued data and tools from data analytics firm Vertica, which HP acquired in February, and is ideally suited for all businesses needs, according to HP.
Mike Lynch, Autonomy founder and HP's executive vice president of information management, said at the Idol 10 launch in Vienna that the ability to derive insights from both types of data is vital in benefiting from this growth of information.
"Databases can't extract meaning from unstructured data as they are based on equates [processes] and the world of humans is not based on equates. Object orientated databases just store information but can't understand it," he said.
"But human data is where really interesting things are happening and it's growing at a rate three times faster than traditional information. So it's vital for businesses to extract meaning from information such as texts, emails, tweets and video."
Lynch also dismissed other tools on the market designed to manage the growing amounts of data, arguing that they do not offer the insights that Idol 10 provides.
"There's a lot of confusion around Hadoop and MapReduce. They are both incredibly powerful tools for handling large amounts of data, but don't really help you understand what a piece of human friendly information means," he said.
The release of Idol 10 comes just three months after HP's acquisition of Autonomy. Lynch said that this was down to Autonomy's working culture, but also hinted that both companies had been working towards the release for some time.
"Whenever Autonomy has carried out an acquisition we've integrated the new firm within weeks so we used a lot our playbook in getting this done [with HP], and there was a lot of thinking about this before things got going," he said.
HP also said it will offer a series of appliances with the Idol 10 software built in to help firms quickly perform specific functions such as e-discovery and enterprise search.
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