A surprisingly high number of V3 readers are already seriously engaged with the use of big data tools, according to the results of our most recent poll.
Almost 20 per cent of respondents are already using tools such as Hadoop to help handle the large volumes of information created by the rise in digital technologies and social media.
However, this area of data analysis is clearly still some way from becoming mainstream, as over half of respondents (56 per cent) indicated that they are not sure what big data is all about, or what tools are available.
This may change as major vendors get more involved in the area. Microsoft in particular has indicated that it is working to integrate Windows Server and Windows Azure more closely with Hadoop.
Despite this, 18 per cent of readers said that their company has no use at all for big data tools.
Meanwhile, a smaller proportion of respondents (seven per cent) plan to get involved in the future, but have yet to engage with the issues involved.
Leading business intelligence firms such as SAS and SAP are also offering tools to help businesses tackle the growing deluge of data created by the digital world in order to turn it to their advantage.
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