SAP has updated its Business One pre-integrated enterprise resource planning (ERP) suite for small companies, offering extended customer relationship management capabilities.
Business One 8.82 provides more management controls over marketing campaigns than in previous versions, while a new campaign generation wizard helps marketing staff manage campaign data, and generate leads and sales opportunities from campaigns, and analyse the results.
The new version also offers account managers greater control over sales, deliveries and invoices, SAP said.
Meanwhile, professionals involved in procurement will have access to sophisticated planning applications with calculation capabilities that allow better planning of inventory levels.
SAP leads the ERP space in terms of market share, out-competing rivals Microsoft and Oracle, and providing a comprehensive range of business applications ranging from financials, human resources and customer relationship, to sales and marketing.
SAP's numerous ERP software products have come under frequent criticism for being overly complicated to deploy, but the SAP Business One and Business All-In-One pre-integrated ERP packages are sold on their simplicity.
Both packages are pre-customised to specific industries and can be quickly deployed in a matter of weeks using SAP's fast track solutions, the vendor said.
Business One is SAP's lower end suite, targeted at customers with fewer than 250 employees, while Business All-In-One is aimed at slightly larger companies.
Recently, SAP has begun pushing its on-demand Business ByDesign software. The firm is likely to give customers more of an idea of its roadmap and the future plans for the three products at the upcoming Sapphire Now customer conference in Madrid next month.
SAP European president Franck Coren told V3 last week that the company is on track to reach 1,000 Business ByDesign customers by the end of 2011.
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