Samsung has overtaken Apple as the leading smartphone vendor, as the firm's mix of high-end and mid-level Android devices helped it overtake the iPhone, according to a report by Strategy Analytics.
Samsung shipped a whopping 27.8 million devices in the third quarter of 2011, compared with Apple's 17.1 million, helping the South Korean firm to a global market share of 23.8 per cent, compared with Apple's 14.6 per cent. This saw Samsung's market share jump 14.5 per cent year on year.
However, the research indicates only that there are more Samsung handsets in the wider marketplace, as the data is based on shipments rather than actual sales.
Neil Mawston, director at Strategy Analytics, told V3 that the dramatic rise is due to a large increase in Samsung's device portfolio and a wider distribution channel.
"Samsung has a strong portfolio now, with the Galaxy S II in particular a very popular device, which has a halo effect on the rest of the range as those who want the device but can't afford it choose another Samsung device instead," he said.
"Apple's sales slowed a lot during the third quarter as the market waited to see what the firm would unveil in October, a situation which usually hurts its sales."
The figures from Strategy Analytics are only one set of data for the market, but the anticipation for Apple's new device, expected to be the iPhone 5 but revealed as the iPhone 4S, clearly hurt its financials for the quarter.
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