WAN optimisation firm Infineta has added a pay-as-you-go option that allows customers to use the service on a trial basis or as a temporary solution for short-term IT projects such as datacentre migrations.
Companies can dramatically reduce the time needed to migrate data by temporarily purchasing a WAN optimisation platform, the firm said.
Infineta is also hoping to attract new customers that may be considering a WAN optimisation system, but are hesitant to make a major investment without first testing the platform on their networks.
"We figured if we were to rent our product we would be able to go after an unaddressed market," Haseeb Budhani, vice president of products at Infineta, told V3.
"Here is a solution you can use for as long as your project lasts, and once it is done you can give it back."
The pay-as-you-go option is popular with service providers that prefer to purchase the WAN optimisation platform as a monthly operating expense rather than a one-time capital expenditure, according to Budhani.
Infineta is stepping up its efforts to carve out a niche in the growing WAN optimisation space. Launched in June, the company specialises in high throughput services for datacentres and backup facilities.
Infineta has reported sales figures surpassing initial estimates and goals, which Bhudani puts down to agility and a startup approach.
"If you are a publically traded company you have to maintain a certain gross margin. We can react much faster than others and we are happy to work with the customers for a package that works for them," he said.
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