Nearly three-quarters of V3 readers don't care about the repurcussions of Steve Jobs leaving Apple because they don't buy products from the Cupertino giant, according to our latest poll.
The talismanic chief executive of Apple finally stepped down last week after prolonged health problems, prompting some commentators to speculate that the company could change direction without his leadership.
We asked whether the firm, which Jobs managed to build up into the world's richest, would be as successful without him at the helm.
Given the huge amount of media speculation, and the pervasiveness of iconic products such as the iPad and iPhone in both consumer and enterprise markets, it came as some surprise to find that most V3 readers' response to the news was effectively, "So what?".
Some 71 per cent replied that the news doesn't bother them, as they don't buy Apple products.
On the other hand, 17 per cent said that they thought the firm would continue to be as successful as ever, pointing out that Jobs will remain as the firm's chairman and still have active involvement in the company he co-founded over 30 years ago.
A further seven per cent said they thought Apple would be in safe hands with new chief executive and former chief operating officer Tim Cook having done the job before in Jobs' absence.
Cook himself is a veteran of over 10 years at the firm, having worked his way up from the position of senior vice president of worldwide operations.
Only five per cent of V3 readers were pessimistic about Apple's future, claiming that without the day-to-day leadership of Jobs the firm's best days are likely to be behind it.
It's fair to say that most analysts believe Cook will be an able replacement for Jobs and predict no major changes for the Apple money-making machine.
However, some have speculated that doubts persist over the longer term strategic direction of the company, with Jonathan Ive and Scott Forstall both potentially vying for a role as the firm's visionary lead.
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