SAN FRANCISCO: Salesforce has announced compliance updates to its cloud-based database, which is now ready for shipping, and has released a contact database for sales professionals called Data.com.
The company made the announcements on Wednesday at its annual Dreamforce customer event, where it unveiled Database.com at the end of last year.
"Database.com is the world's first social, mobile and open database and it is now generally available," said Salesforce product marketing vice president Dan Darcy during the Dreamforce keynote.
Darcy explained that a new Data Residency Option in Database.com due next year will allow customers to "choose where your data is stored so you can comply with corporate or government policies".
Database.com is the same technology that has been powering Salesforce's Force.com platform, but the company decided last year to split it off and market it separately.
The offering competes with other cloud databases such Amazon's SimpleDB and Microsoft's SQL Azure.
Salesforce has said that the primary use of Database.com will be for companies to make use of information that is in the cloud now, such as social or mobile data.
Database.com will be free for three users, and up to 100,000 records and 50,000 transactions per month. Each set of 100,000 records beyond that incurs a charge of $10 a month, and each set of 150,000 transactions beyond that a further $10 a month.
Salesforce also released Data.com, which integrates with the firm's Sales Cloud offering and allows sales and marketing professionals to bring company information from other data providers into Salesforce, according to Salesforce chief marketing officer Kraig Swensrud.
Salesforce already offers customers access to Jigsaw contact information, which the firm acquired last year.
Salesforce has partnered only with Dun & Bradsheet so far, providing businesses with information on over 200 million companies, but Swensrud told V3 that more data source providers will be added in the future.
"We see it as a natural extension for the Sales Cloud. Jigsaw has over 32 million contacts and is crucial for Sales Cloud, as sales professionals need contact information. The best thing with Jigsaw is that it is up to date and clean," he said.
"After Jigsaw we began thinking what more we can do, and what other data sources can we bring to our customers?"
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