SAN FRANCISCO: Salesforce has rebuilt its software-as-a-service (SaaS) platform on HTML5 technology so that customers can access business applications on the latest touch-screen devices.
The first release of the Touch.salesforce.com platform will be made generally available at the beginning of next year. The landing page for Touch currently says: 'Coming soon.'
The announcement was made at Salesforce's annual Dreamforce event in San Francisco, and the company told customers that they can take all their investments in Force.com to the new platform.
"All your custom apps, all your investment, all your hard work will be brought forward to the new platform and will be able to run natively on the latest smartphone or tablet devices," said Salesforce chief executive Marc Benioff in his keynote.
He added that "any app will be accessible on Touch", and that developers will be able to mobilise existing Force.com apps and build new, secure apps for Touch.salesforce.com.
Sean Whiteley, head of product marketing mobile at Salesforce, told V3 that HTML5 is just one part of the firm's mobile strategy.
"HTML5 is a big part of mobile but there are still situations where building native apps makes sense," he said.
"Native has advantages as it works with the advantages of the device and is easier. We will still build native point apps."
In related mobile announcements, Salesforce unveiled a new version of its Chatter enterprise collaboration application for the iPhone, and previewed a version of the service for Android Honeycomb.
Salesforce announced at the event that the next version of Chatter will have more social network integration.
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