Google has set up a joint project with DNS service provider OpenDNS in an effort to improve the speed and performance of web sites and services.
The Global Internet Speedup group seeks to update the way DNS servers communicate with content delivery networks to serve content from web servers through to end users.
Among the systems being proposed is the edns-client-subnet standard, which adds a small line of IP address code to a normal DNS request. Servers that support the standard can then analyse the IP information and re-route traffic to servers in the user's location.
This technology can streamline the performance of web sites and services while maintaining user anonymity and hiding full IP addresses, according to Google and OpenDNS.
"With this more intelligent routing, customers will have a better internet experience with lower latency and faster speeds," the group said.
"Best of all, this integration is being done using an open standard that is available for any company to integrate into their own platform."
The project currently supports the OpenDNS and Google Public DNS services, and content providers are invited to support the initiative.
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