Dell is expanding its cloud portfolio with a suite of key business applications and services for smaller companies, covering CRM, marketing, accounting and HR functions.
Announced at the Dreamforce conference in San Francisco, Dell Cloud Business Applications is initially being offered only to US customers, but is expected to be coming to the UK and Europe in 2012, the firm said.
Available now, the first in the family of software-as-a-service (SaaS) tools is a CRM application delivered via a partnership with CRM specialist Salesforce, a spokesperson told V3.
Customers will also get access to Dell Boomi technology, which helps integrate data between cloud-based and on-premise applications, plus analytics tools for performance monitoring and reporting.
This first solution is based on the Salesforce Sales Cloud service, which Dell said it can connect to a variety of other business software such as Intuit QuickBooks and Microsoft Dynamics GP.
Dell said that its new cloud applications offer SMB customers best-of-breed software tested and backed by Dell, along with easy and affordable integration with existing tools.
"Dell Cloud Business Applications is a perfect example of how Dell is delivering technology solutions, in this case SaaS, that increase productivity and the return on investment our customers demand in today's tough economy," said Steve Felice, Dell's president for small and medium business.
Pricing for the Dell Cloud CRM service starts at $565 (£345) per month, while Dell's implementation service starts at $5,000 (£3,070).
The news follows Dell's earlier announcement of its first cloud-based infrastructure services, offered in partnership with VMware.
Based on vCloud Datacenter Services and using Dell servers, storage and security technologies, Dell Cloud includes support for public, private and hybrid cloud architectures, the company said.
The service will be available in the US from Q4 of this year, with a rollout planned for Europe next year.
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