Samsung has debuted three Wave smartphones running on its proprietory Bada 2.0 operating system and a cross-platform instant messaging service as it aims to compete with the iOS, Android and BlackBerry platforms.
The flagship Wave 3 comes with a 4in Super Amoled display, a 1.4GHz processor, HSPA connectivity, a rear-facing 5-megapixel camera and a front-facing VGA camera.
The 3.65in Wave M, meanwhile, features optional near-field communications (NFC) technology and Samsung's ChatON mobile messaging service.
ChatON is designed to work across all major mobile devices, allowing business users to communicate using mobiles as well as through a PC.
The service goes head-to-head with BlackBerry Messenger and Apple's forthcoming iMessage, and will be previewed at IFA 2011 in Berlin later this week.
Finally, the entry-level 3.2in Wave Y is aimed at business users on a budget and also features the ChatON service.
All three handsets come with Bada 2.0, which Samsung claims offers significant improvements, including multi-tasking, voice recognition, Wi-Fi Direct and NFC support.
Samsung released the Bada 2.0 SDK last week, and is continuing to attract developers to boost the application ecosystem.
Justin Hong, vice president of Samsung Mobile, claimed that the Bada smartphones now offer high-end performance.
"In respect of platform, design and hardware, the Samung Wave 3 will satisfy the needs of consumers seeking the rich functions of a smartphone," he said in a video introducing the Samsung Bada 2.0 platform (see below).
Additionally, the Samsung Apps store now recommends applications to customers, and offers various payment methods in an effort to differentiate from the Apple App Store and Android Market, Hong added.
The smartphone releases confirm Samsung's desire to keep pushing the Bada platform, despite persistent rumours that the firm is looking to strike a deal with HP to purchase or license the webOS platform.
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