Apple has a golden opportunity to increase enterprise uptake of products such as the MacBook Air because the OS X Lion software provides a familiar link to the hugely popular iOS platform, according to industry experts.
Devices such as the iPhone and iPad have attracted business users owing to their form factor, ease of use and security, and this could trigger sales of other Apple products, Nick McQuire, EMEA research director for enterprise mobility at IDC, told V3.
"Apple's devices have a halo effect around them at the moment. Bringing the look and feel of the of the iOS platform onto MacBooks via OS X Lion is an intelligent strategy," he said.
"Although the release of the latest MacBook Air and Lion OS is unlikely to trigger IT departments into making a wholesale moves from Windows to Mac, Apple products will continue to permeate the enterprise especially as Windows 8 is long way off and we don't know how sophisticated or user friendly it is going to be."
Microsoft has had an iron grip on the enterprise market for nearly two decades and, although the firm posted record financials and has sold 400 million Windows 7 licences to date, some commentators have suggested that the platform is on the wane.
This decline is set to continue as IT administrators increasingly develop policies that allow employees to bring their own devices to work, McQuire explained.
"Many employee purchase schemes are starting with mobile devices, and many are purchasing or choosing Apple devices. These policies will filter into the PC space, so MacBooks will increasingly be seen in the workplace," he said.
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