HP is launching a monthly publication designed exclusively for its TouchPad and WebOS platforms.
The company said that its Pivot publication would highlight third-party applications through feature stories, columns and reviews all focused on WebOS and the developers who create applications for HP's mobile platform.
The company said that the publication will be delivered every month to HP TouchPad users as part of an over-the-air update.
"Pivot brings app discovery to a new level for customers and developers alike," said HP WebOS worldwide developer relations vice president Richard Kerris.
"We want our partners to experience WebOS as the growing platform of opportunity, and we're investing in new ways to help market their applications on our platform."
The launch is part of an effort by HP to build up developer support as the TouchPad gears up for its market debut. The tablet will launch in the US on 1 July, followed one day later with a release in the UK, Ireland, France and Germany.
The company will award additional discounts to developers based on the number of applications they publish for the WebOS App Catalog and the length of time they have been in the HP/Palm developer programme.
HP is not the first tablet vendor to offer an exclusive publication for its device. Earlier this year, Apple teamed up with News Corp to launch The Daily, a subscription news publication which is only available on the iPad.
Many in the publishing industry have expressed hope that the growth of tablets could help to resurrect a newspaper and magazine industry which has seen its fortunes take a nosedive in recent years.
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