The mobile security software market will be worth $1bn by 2013 as the need for protection on smartphones and tablets against a growing number of threats becomes essential, according to Juniper Research.
The market will grow to $3.6bn by 2016 when over 277 million devices will be protected, up from just four per cent, or around 27 million, according to the firm's Securing and Protecting a Mobile Future white paper.
Report author and research analyst Nitin Bhas said that the need for dedicated security systems is vital as users continue to store and access confidential information on smartphones and tablets.
"Mobile devices require the same level of protection available to other end-point devices such as laptops and netbooks, which includes malware protection, firewall and anti-virus protection," he said in the report.
Bhas told V3.co.uk that the Android Market is already besieged with rogue apps, including DroidDream and DroidKungFu, and that Apple's walled ecosystem is also susceptible. He warned that patches and updates will not be enough to stem the tide.
"The internet is the same whether you access it from your smartphone or your laptop, so the threats are the same. Mobile security suites are a must for smartphones regardless of how quickly OS manufacturers can patch security holes or exploits," he said.
"This will minimise the negative impact of malware, but will cover only a small part of the potential threats. In the long run OS security and third-party mobile security software is necessary to create a safe environment."
Bhas added that enterprises will also be forced to reassess security measures as mobile devices are increasingly used by employees to access important information.
"Corporate management is concerned about unauthorised system or resource access when dealing with devices using mobile broadband such as data breaches, identity theft or corporate data theft," he said.
"As such, companies are looking to incorporate mobile network connected devices to the corporate network via enterprise security products since this is the easiest way to enforce policies and to audit such devices."
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