Apple is being sued by an Arizona-based VoIP company for its use of the term 'iCloud'.
ICloud Communications claimed In a 16-page filing that Apple was "aware of or was wilfully blind to iCloud Communications' use of and rights in the iCloud marks".
"[Due] to the worldwide media coverage given to and generated by Apple's announcements of its iCloud services, and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark 'iCloud' with Apple, rather than iCloud Communications," the filing said.
The firm is seeking unspecified monetary compensation and a permanent injunction, and is ready to go to the full jury trial.
Apple is reported to have paid $4.5m to secure the iCloud.com domain, shortly before announcing the service at WWDC 2011.
With such investment and a high-profile unveiling of the iCloud service, it would be embarrassing if Apple is forced to choose another name. However, it is highly likely that the firm will come to some sort of agreement to secure the trademark.
As iCloud Communications pointed out in its filing, Apple has a "well known history of knowingly and wilfully treading on the trademark rights of others".
Apple has been involved in tussles with Cisco and Fujitsu to secure the rights to the iPhone and iPad names. The latter was secured despite Fujitsu using the term iPad and having a US Patent and Trademark Office application pending.
Most recently, Apple sued Amazon over the use of the term 'app store'. However, Microsoft, Nokia and HTC joined together to challenge Apple's European trademark of 'appstore' and 'app store' as they deem the terms generic.
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