Application performance management firm DynaTrace is gearing up to launch user experience management software that allows business owners and IT admins to comprehensively monitor web site use and performance.
DynaTrace UEM3 provides detailed analysis of site activity by tracking every click from every location, browser and device, 24 hours a day, explained John Van Siclen, chief executive of DynaTrace.
"The worldwide map gives an overall picture of where readers are accessing a site from. Users can zoom into specific regions and see reader satisfaction rates, number of page views as well as the location and the method of access," he told V3.co.uk.
"This allows web site owners and IT administrators to understand the behaviour of visitors and get a complete end-to-end picture of what is going on."
Performance and use patterns can be monitored for optimisation, and performance issues can be dealt with, according to Van Siclen.
"If multiple users are experiencing problems in a particular area of a site, IT administrators can view the specifics of a transaction step-by-step, pinpoint the problem and drill down into the exact line of code," he said.
Like the firm's SpeedoftheWeb application performance management software, UEM3 incorporates DynaTrace's PurePath technology that captures timing and code level context for all transactions and user clicks, providing full visibility from front to back, the firm said.
Van Siclen also claimed that the use of PurePath gives the tool more comprehensive analysis capabilities than traditional synthetic and network appliance monitoring techniques, as well as the commonly used Google Analytics tool.
"These products provide a limited view of endpoint activity," he said. "Google Analytics [in particular] sees everything as a page, whereas UM3 sees everything as an action. This is fundamental in increasingly visibility of a transaction on a site."
UEM3 will be generally available within 60 days, and a beta version is available for early adoptors.
Prices start at £8,000 for 10 million page actions per year and is the equivalent of using comparable synthetic analysis tools, Van Siclen said.
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