LAS VEGAS: HP chief executive Léo Apotheker has outlined HP's approach to cloud computing platforms at the company's Discover 2011 conference, pledging billions to new initiatives and promoting the hybrid model for enterprises.
Apotheker said that the company is looking to establish an open marketplace which will offer HP's own cloud system, along with applications and services from service providers and developer partners.
HP is also looking to help customers on their journey towards cloud computing deployments by offering $2bn of financing for cloud-based projects.
In the enterprise space, Apotheker stated that HP will push a hybrid model that combines public cloud platforms with on-premise and private cloud services.
"We recognise that the cloud is the most disruptive force in technology since the advent of the PC," he said.
"For many large enterprises, a hybrid environment will be the prevailing technology for many years to come."
Apotheker's keynote came on the heels of a series of product announcements in the enterprise storage and data management fields.
HP also showcased its mobile offerings, and Apotheker said that the WebOS platform will play a key role in HP's cloud strategy.
"WebOS is the only operating system that was designed specifically for the web," he said. "It assumes that you are connected to the web all the time and provides the full advantages of web services all the time."
Among the most anticipated WebOS products to date is the HP Touch. Apotheker showcased the tablet in his keynote, and promised that it will be in the hands of users "very soon", although no set date was given.
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