Apple is now worth more than Intel and Microsoft combined, as the balance of power in the technology world continues to shift away from the Wintel alliance.
Apple news blog MacDailyNews said on on Friday that Apple is worth $317.6bn, while Microsoft had a market value of $201.59bn and Intel is at $115.21bn.
The lead is small at around £0.8bn, but the momentum is definitely with Apple, which has seen its revenues rocket thanks to iconic devices such as the iPod, iPhone and iPad.
The news will be welcomed by Apple chief executive Steve Jobs. Microsoft founder Bill Gates famously commented in 1998: "What I can't figure out is why [Steve Jobs] is even trying? He knows he can't win."
The figures will also be a shot in the arm just ahead of Apple's annual Worldwide Developer Conference in San Francisco, where some major announcements on the future of Apple's iOS and MacOS X platforms are expected.
Microsoft, meanwhile, has struggled to increase its market share in the past few years, and more recently chief executive Steve Ballmer has faced repeated calls for his resignation.
Late last month, Microsoft shareholder and renowned hedge fund manager David Einhorn added to these calls, claiming that, under Ballmer's leadership, Microsoft has failed to keep pace with its competitors.
Analysts believe Redmond has failed on the consumer side of its business, especially in search and MSN.
On the other side of the Wintel partnership, meanwhile, Intel is having its own difficulties competing in the burgeoning smartphone and tablet market against ARM-based chips from Qualcomm, Nvidia and others.
At Taiwanese tech trade show Computex this week the firm outlined its strategy in the space, demoing numerous Atom-powered tablets in an attempt to reassure the market that its products are fit for purpose.
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