Three of the web's largest technology companies are teaming up to develop a platform for improving search results.
Google, Microsoft and Yahoo are collaborating on Schema.org, a project dedicated to spreading the use of markup code in web pages.
The companies hope that the project will provide developers with tips for better use of the markup schemas, which enable search engines to pull data from pages and generate rich search results.
"We know that it takes time and effort for webmasters to add this markup to their pages. Adding markup is much harder if every search engine asks for data in a different way," wrote Google Fellow Ramanathan Guha in a blog post.
"That's why we've come together with other search engines to support a common set of schemas, just as we came together to support a common standard for sitemaps in 2006."
In addition to developer resources on current schema systems, the site will provide details on a number of new schemas which the search engines will use to return results in areas such as movies and music.
"Today's announcement offers tremendous opportunity for growth," wrote Shashi Seth, senior vice president of Yahoo's search and marketplace team, in a blog post.
"In addition to consolidating the schemas for the vocabularies we already support, there are schemas for more than 100 newly created categories including movies, music, organisations, TV shows, products, places and more."
Seth added that Schema.org continues an effort Yahoo began with its SearchMonkey developer platform. The company shut down SearchMonkey in 2010 after striking a deal with Microsoft to base its infrastructure on the Bing platform.
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