TV on-demand service SeeSaw is to close its doors after little more than a year online, thanks to a change of heart by parent company Arqiva.
The firm announced the news in a blog post on Friday, saying that "as part of an ongoing strategic review of its business activities", Arqiva has decided it can no longer support the service.
"As it will soon be ‘goodbye' from SeeSaw, we'd like to take this opportunity to say a big ‘thanks' for all your support, custom and loyalty over the last 16 months," the post continued.
"We're a small team but we hope we've made a big difference and that you've had fun watching TV with us."
SeeSaw launched to great fanfare in February last year with a mission to bring high quality content and ease of use to the video on-demand space. But the company is now doomed to follow in the footsteps of previous high-profile failures such as Joost.
The UK-only service launched with the intention of being a "one-stop shop" for internet TV, initially offering 3,000 hours of free content, having signed deals with BBC Worldwide, Channel 4 and Five.
However, despite augmenting the free service with a paid-for premium content channel, including US and BBC content, SeeSaw failed to make an impression.
In the end the firm was unable to make serious inroads into the ultra-competitive online TV market dominated by the BBC's iPlayer, Channel 4's 4oD and others.
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