A startup firm is looking to offer enterprises a way to run Android applications on Windows PCs.
BlueStacks said that its platform provides tools that run Android software along with the Microsoft operating system on x86 hardware. The software supports mouse and keyboard input, as well as touch-screen systems and Windows tablets.
Rosen Sharma, chief executive of BlueStacks, said that the idea was born when an executive let his child use his mobile phone to play a game during a trip, only to find that the game could not be played on the family's home PC.
Sharma believes that the software will appeal to companies seeking to expand the reach of applications originally developed for mobile devices.
"All employees have Windows desktops but some of them might have BlackBerrys," he told V3.co.uk. "The choice is to buy an Android devoice for everybody or deploy the application for Windows desktops."
BlueStacks has a partnership deal with Citrix, and has been speaking with OEMs about deals to bundle the BlueStacks software with Windows devices.
Tim Bajarin, principal analyst at Creative Strategies, sees a definite opportunity in the market for a platform which can bring Android software to Windows, and that BlueStacks will have a definite appeal to businesses using Android tablets.
"You have a lot of individuals who are Android-based, and they get used to using these applications on their Android devices," he told V3.co.uk. "There is the real question of why can't I have those same apps on a Windows laptop or desktop?"
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