SAP has lost another executive to HP, after its chief executive left last year to head up the firm.
SAP has now lost its global chief marketing officer, Martin 'Marty' Homlish, to HP.
Apotheker said that Homlish will concentrate on creating a unified marketing approach in order to present "one HP" to the market.
"At a time of tremendous change and opportunity in the technology industry, Marty will help strengthen HP’s global brand position,” said Apotheker.
Meanwhile Homlish said: “It is a thrill to join HP to lead the marketing efforts at such an exciting time for one of the world’s best brands.”
Bill Wohl also recently left SAP’s team of executives to join HP as chief communications officer.
SAP has lost other senior executives in the past year, including chief operator Erwin Gunst and board member John Schwarz.
Meanwhile, Michael Mendenhall resigned as HP's chief marketing officer in January to pursue other interests. This week HP also lost its enterprise business sales and marketing executive Thomas Hogan.
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