Social media monitoring firm Radian6 has claimed that a major update to its Insights platform will help marketers understand the behaviour and intentions of social media site users.
The tool was launched in partnership with other social media analytics companies, including Klout, Open Amplify and Reuters Open Calais.
Radian6 said that it had used each of its partners' capabilities to give a single user experience with unique analytical functionality.
The use of Natural Language Processing and semantic analysis technology will help marketers using the updated Insights tool to better understand customer conversations, Radian6 said.
The firm added that less advanced social media monitoring tools tend to just draw keywords from social media sites.
"We set out to completely redefine our industry and what a social media monitoring platform should be," said Marcel Lebrun, Radian6 chief executive.
"With our launch of Radian6 Insights, we have created a unique platform and ecosystem combining the world’s best insights technologies. Together, we have amassed the largest index of semantically enriched social data in the world."
The Radian6 Analysis Dashboard has been updated with a new Summary Dashboard that condenses in-depth analysis captured by Radian6 Insights.
The firm said that clients can instantly view conversation volume, overall sentiment, trending themes and topics, key demographics, top influencers and brand competition in relation to their products.
Radian6 was acquired by Salesforce for $326m (£203m) last week, and made the announcement at Social 2011, its first user conference.
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