IBM is launching a campaign to broaden the range of cloud computing services it offers to the enterprise market.
The company said that its SmartCloud platform would help companies integrate cloud computing services into their IT environments and help to facilitate and secure migrations from on-premise systems into cloud platforms.
As part of the SmartCloud rollout, IBM is announcing a pair of cloud services for businesses dubbed "Enterprise" and "Enterprise +".
The Enterprise platform will provide administrators with a basic cloud computing platform. Businesses will be able to access servers which are then configured, managed and maintained by administrators.
Customers seeking managed and secure cloud services will be offered IBM's Enterprise + platform.
The cloud service will supplement the Enterprise platform with options such as auditing and certification services, as well as the option for users to request servers run in a "node isolation" format. This prevents other virtualised systems from running on the same hardware.
The platform will also allow users to specify the server platform on which their virtualised systems run, such as an X86 box or an IBM Power system.
Speaking at the company's Cloud Forum conference in San Francisco, IBM software and systems senior vice president Steve Mills said that the aim of SmartCloud would be to give customers a clear set of options for creating personalised cloud deployments.
"The idea is to give them a large enough menu to deal with a range of application types that they want to run," Mills said.
IBM is also looking to help establish standardised platforms. The company believes that businesses will favour "hybrid" setups that combine public cloud services with private platforms.
To help ensure compatibility between platforms, the company is joining 45 other companies in the Cloud Standards Customer Council. The council will work to ensure interoperability between cloud platforms.
"There are a lot of standards bodies and everyone has their own view of what the standards should be," said Robert LeBlanc, IBM middleware senior vice president.
"The worst thing you can do is spend all the time going to the cloud and then find out you have a non-standard cloud implement to which you are locked in."
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