A Dell marketing executive is predicting failure for the Apple iPad as an enterprise device.
Andy Lark, Dell's head of marketing for large enterprise and public organisations, told CIO Australia that the Apple tablet will fail at the hands of platforms such as Android.
"Apple is great if you've got a lot of money and live on an island," Lark was quoted as saying. "It is not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex."
The iPad's move into the enterprise has been a hot topic ever since the Apple tablet hit the market in 2010. Initially viewed as a consumer device, the iPad quickly captured the interest of corporate users.
However, Charles Edge, director of technology for IT consultancy 318 Inc, argued that the open ecosystem pitch may not be as effective as rival tablet vendors are hoping.
"When you compete on price you often lose and, while we would all like to see a more open platform for any system we support, Apple wants to keep its devices simple to use and secure, something difficult to do as you open the platform up more and more," he said.
"Our customers aren't asking for cheaper and more open devices; they're just
asking for more options."
Edge, whose company deals in Dell and Apple systems, said that vendors looking to compete with the iPad should find ways to differentiate from the Apple tablet.
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