Some 17 per cent of UK consumers are interested in buying tablets in the next six months, compared to 28 per cent across Europe, according to a survey from market research firm TNS.
Over three quarters of UK respondents said they would buy a tablet to complement an existing device. However, 12 per cent noted that they would replace a laptop with a tablet and only only three per cent said they would discard their smartphone.
Enterprises in the UK have not bought into the hype surrounding the iPad 2, as it is a new form factor and there are questions about the productivity benefits such devices bring, Stephen Yap, group director at TNS, told V3.co.uk.
"The launch of devices such as the BlackBerry PlayBook is likely to kick start interest within the enterprise, and there is expectation for the device to do well," Yap said.
"However, tablets are about providing a rich multimedia experience and RIM's core strength has been with messaging. To succeed RIM will have to get developers on board and deliver rich content through its ecosystem. "
Some 45 per cent of respondents said the form factor was as a key factor in choosing a tablet, while a third of users noted that the network operator is also crucial when choosing whether to purchase a device.
The survey went on to highlight the growing prominance of social networking in the UK.
Figures suggest that the UK is the highest ranked Western country when it comes to using social networks on mobile devices. Over 11 million people log into sites such as Twitter and Facebook on the move, according to TNS.
Over 5.5 million Britons access social networks every day from their mobile and this figure will continue to grow.
The UK also leads Europe when it comes to downloading apps (31 per cent), watching social video (29 per cent) and downloading games (26 per cent), TNS found.
Social networking sites are becoming increasingly important tools for enterprises as they help to connect employees, share knowledge and manage information, Yap continued.
"Allowing employee access to social sites such as Facebook also helps to empower them and indicates that they are trusted," he said.
"A bit of Facebook on the job helps to contribute to productivity as it keeps people happy as they can engage with others and keep up-to-date with their social lives."
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