An early analysis of global pricing for the iPad 2 has shown that Britain is getting the best deal in Europe on the latest Apple tablet.
The iPad 2 went on sale today in selected European countries, with the 16GB Wi-Fi version selling for £399 in the UK.
By contrast continental Europe saw higher prices, with €479 ($678) set as the standard price, although it is more expensive in France and less so in Luxembourg.
Denmark has the worst deal on the continent, Reuters reported, at $702. All European pricing is outstripped by the US, however, where the same model costs $499, although some states apply sales taxes.
Apple has said that the difference in pricing between US customers and the rest of the world is down to transport costs, currency fluctuations and the higher cost of doing business in Europe.
The differential is a reversal of previous policy by Apple. The EU launched an investigation into iTunes music pricing after Apple was found to be charging UK consumers considerably more to download media.
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