Loyal UK Apple customers finally got their hands on the iPad 2 on Friday at 5pm as the first devices were sold to those who had queued since early on Thursday morning.
Head of the queue was Jewels Lewis, who had started queuing at 7:30am on Thursday. He cheered, held his device aloft and was congratulated by the blue-shirted members of Apple's in-house sales team.
A steady stream of happy customers then filtered through the doors of the firm's Regent's Street store, no doubt pleasing the watching Apple executives who were calculating another hugely profitable launch day.
The iPad 2 features significant upgrades from the original, including an all-new dual-core A5 processor which delivers twice the CPU performance and nine times the graphics performance of the original iPad, according to Apple.
With a thickness of 8.8mm and a weight of 590g, the iPad 2 is thinner and lighter than its predecessor. Apple also claims that the tablet will have 10 hours of battery life.
If you still haven't made up your mind about whether the second generation of Apple's much hyped tablet is worth it, V3.co.uk has a full review of the iPad 2 here.
BT wants to make the public switched telephone network history within eight years
Personal data being purloined by third parties via Facebook Login API
MacOS and iOS are better off apart, says CEO Tim Cook
Or they'll no longer be entitled to updates and bug patches