Facebook has agreed to acquire Snaptu, the mobile phone software developer responsible for the social networking site's feature phone interface.
Snaptu said that it had agreed to a merger with Facebook, which is expected to be completed within the next few weeks. Terms of the deal were not disclosed.
Israel-based Snaptu specialises in software development for feature phones that lack the sophisticated hardware and software interfaces of larger smartphones.
The company estimates that its software currently supports some 2,500 different devices.
"Our goal when we founded Snaptu in 2007 was to provide useful and innovative services to the 95 per cent of mobile users that don't have access to advanced smartphones," Snaptu said in a blog post announcing the acquisition.
"Earlier this year, we announced the launch of a new Facebook mobile application. We soon decided that working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development."
Social networking services are increasingly playing a role in the enterprise space. Many firms have established a presence on Facebook as part of enhanced marketing and customer support campaigns.
Additionally, administrators are seeing an increasing demand to support and secure access to social networking on mobile platforms as users look to combine the functions of personal and professional devices.
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