BARCELONA: ZTE is to step up its efforts in the smartphone market as the manufacturer seeks to attract consumers looking for more affordable devices.
The ZTE Skate will come pre-loaded with the Android 2.3 Gingerbread operating system, and features a 4.3in touch screen, 800MHz processor and built-in compass, along with Wi-Fi, GPS and HSDPA/UMTS for business users on the move.
The Skate is expected to be released in May, although no official pricing or carrier details are available at this time.
It is possible that the handset will be rebranded in line with operator requirements when it comes to the UK, like the ZTE Blade, which is known as the Orange San Francisco.
ZTE had a very successful 2010, breaking into IDC's top five smartphone vendors list for the first time, and has set its sights on shipping five times the number of devices this year.
"In 2010 ZTE shipped in excess of 90 million devices globally," said He Shiyou, executive vice president at ZTE.
"We're anticipating healthy 30 per cent annual [revenue] growth in 2011, and expect to ship more than 10 million smartphones worldwide up from two million last year. We have confidence in achieving this number."
Shiyou also noted that ZTE is increasingly supporting the mid- and high-end markets, but maintained that the company will offer affordable devices.
"ZTE wishes to act as a key driver to democratise the mobile internet experience. We believe high prices have been the bottleneck to adoption," he said.
ZTE will also release a 10in tablet running Android 3.0 Honeycomb. The device will have a 1GHz processor and a WXVGA display with a 1,280 x 800 resolution, but no release date or pricing has been confirmed.
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