Apple has hit the 10 billionth download on its iTunes App Store service. A counter on the iTunes site hit the 10 billion mark at around 10.30am GMT on 22 January.
The identity of the person who downloaded the 10 billionth app will be revealed on the site later. For now, Apple has posted a message reading "Thank you. Ten billion times."
The company crossed the 10 billion download threshold just two and a half years after the store was formally launched for iPhone and iPod Touch users. Since then, the company has added apps for the iPad tablet to the store.
More recently, Apple extended the App Store concept to its Macintosh computer line. The Mac OS X version of the App Store also proved an early hit, topping one million downloads on its first day.
To commemorate the iTunes App Store download milestone, Apple is offering a $10,000 (£6,275) iTunes gift card to the user who recorded the 10 billionth App Store download. Users were limited to 25 downloads per day.
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