EMC’s partnership with Dell could be souring as the storage firm looks to push unified storage products at the SME and cloud markets.
Joe Tucci, EMC's chief executive, said at the firm's Record Breaking event in London today that the relationship with Dell could be coming to an end.
Tucci remained coy when questioned about whether Dell will resell the VNXe storage product range, suggesting that no agreement has been struck.
"The partnership will become more tactical than strategic, and we will have to see where the relationship goes," he said.
Clive Longbottom, service director at analyst firm Quocirca, had previously predicted a deterioration in the relationship. Dell completed a $820m move for storage vendor Compellent last month, and unsuccessfully tried to purchase 3PAR after a failed bidding war with HP.
Tucci also indicated that the "new look EMC" is expecting to have a strong year as IT expenditure is set to increase by three to five per cent, and the amount of global data produced is set to increase 44-fold to 36 zettabytes by 2020.
The explosion of data will be due to the need to store 'Big Data' from smartphones, video surveillance, medical imaging and gas/oil exploration.
EMC aims to set itself apart by continuing to enhance its software as this is what will make the cloud "trusted and secure".
Adrian McDonald, vice president and general manager for UK and Ireland at EMC, told V3.co.uk that the increased need for storage presents an opportunity and a challenge.
"As information becomes less expensive and more accessible we can do more with IT for the social and commercial worlds," he said.
"The challenge is to isolate data that is useful and turn it into information. [But] if we carry on the way we are we will run out of datacentres, run out of power and people to manage it. There has to be an acceleration of automation and EMC is focusing on this."
Earlier, EMC demonstrated a handful of the 41 products launched yesterday, and also broke two world records, one of which was for the largest ball made from magnetic tape.
EMC president Pat Gelsinger touted the VNXe product as catering to the "IT generalist" by offering flexibility, efficient and ease of use.
Gelsinger backed up these claims by bringing a 10 year-old onto the stage who was able to demonstrate how to manage the product using an iPad.
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