Adobe has updated its web experience management software to make it easier for enterprises to reach out to customers and provide a better service.
The release is available now, and allows multi-channel retailers to engage with customers and protect their brands, the firm said.
The web experience management software includes updates to Adobe's CQ5 content management suite, and tighter integration with the company's Online Marketing Suite to allow better mobile and web marketing campaign management, according to Adobe.
Rob Tarkoff, senior vice president and general manager for Adobe Digital Enterprise Solutions, argued that businesses should present customers and clients with a personalised experience.
"The pressure is high for businesses to become more social, personalised and interactive while maintaining greater revenue at a lower cost," he said.
"This careful balancing of effectiveness, improved customer experiences and multi-channel optimisation can only be achieved through an end-to-end web experience management solution."
Included in the release are the new CQ5 Mobile module, which lets businesses repurpose content for a range of devices with little effort and at low cost to increase customer contact points and revenues.
Adobe has also used its acquisition of web analytics firm Omniture to offer pre-built integration with SiteCatalyst and Test&Target.
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