BARCELONA: Twitter has transformed the way people communicate, and has outgrown its heritage as a micro-blogging service, according to chief executive Dick Costolo.
The site, which generates more than 130 million tweets a day, is continuing to expand, although exactly how much revenue it makes was not actually disclosed.
In a keynote short on big news, Costolo highlighted the importance of the mobile platform, noting that 40 per cent of tweets are created using mobile devices and 50 per cent of all users are active on more than one platform.
The key goal for Twitter is to make the service instantly useful for new and existing users, he explained.
"When you fire up the Twitter application you should be get a meaningful timeline right away. We want Twitter to be more simple, and always be present," he said.
Costolo pointed out that using Twitter on Android, Apple, BlackBerry and web clients is a different experience, and that users have to relearn how to use the application if they switch platforms.
The Twitter experience has to be the same, and people should not have to think about how to use the app, he added.
"Twitter needs to be like water: instantly useful. I turn on the tap and it comes out. It's simple. I don't have to relearn how to use it. That's what we need to do with Twitter," Costolo said.
Costolo also played up the value of Twitter to businesses, claiming that it provides additional layers of context into communication.
He revealed some impressive statistics to back up this claim, noting that there were 4,000 tweets per second registered at the end of last week's Super Bowl. "We have become that second [interactive TV] screen," he said.
A peak of 6,000 tweets were recorded every second during new year's eve celebrations in Japan, but the site is recording 4,000 per second on a regular basis for sustained periods of time, according to Costolo.
"Twitter already works on almost everything you're going to hear about this week. From the high-bandwidth touch interface to the least expensive cell phone with only SMS, the tweets flow seamlessly," he said.
With Twitter doing so well, it's not surprising that Google and Facebook are rumoured to be interested in acquiring the firm, with figures of between $8bn and $10bn (£5bn and £6.25bn) mentioned.
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