Virgin Media has extended its 100Mbit/s network to five new locations, offering high-speed broadband to 150,000 more homes and businesses around the UK.
Consumers and businesses in Cheshunt and Hatfield in Hertfordshire, Southport in Merseyside and Pentwyn and Treforest in Wales can now access a service that Virgin claims can download a high-definition movie in seven minutes.
Jenny Willott, MP for Cardiff Central, welcomed the news that Pentwyn had been included in the rollout, describing it as a "big boost to local businesses and residents".
Southport MP John Pugh added: "It's great news that Southport has been chosen as one of the first places to receive high speed broadband.
"The government has made a firm commitment to roll out superfast broadband across the country. It is essential for growth and crucial to the economic rebalancing of the country that all places have access to efficient and reliable internet."
Virgin said that it has identified a growing need for faster internet connections with increased bandwidth following a 215 per cent rise in data consumption on its network in the past three years.
The company aims to have the rollout completed by the middle of 2012, and has a guide to future rollouts (PDF) on its web site.
The announcement increases Virgin Media's network to 350,000 homes and businesses, after the first rollouts in Barry, Colchester, Farnborough and Heckmondwike.
BT recently announced a further 41 towns that will be added to its 40Mbit/s fibre service as the rival companies vie for customers.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago